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BMW Motorrad VISION NEXT 100 THE GREAT ESCAPE - 2017 NCR TV HD

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Glasses instead of a helmet, light clothing, full balance without a stand: just three of a great many aspects which could become standard in motorcycling and give that feeling of freedom a new dimension in an increasingly digitalised world. And the best thing about it: this vision vehicle is already here. Introducing the BMW Motorrad VISION NEXT 100. The futuristic two-wheeler glides silently through the hall. In the curve in front of the stage, the frame bulges out and the BMW logo affixed on the size illuminates in blue and white. The rider, equipped with a black suit and stylish glasses, brings her vehicle to a stop and remains poised in that position without taking a foot off the frame. It's like a scene from a sci-fi film. And although it does all happen in the motion picture capital Los Angeles, it is nevertheless absolutely real. The vision vehicle, which is celebrating its world premiere at the "Iconic Impulses. The BMW Group Future Experience" exhibition, catapults you into the 40s of the 21st century. A time when mobility is yet more diverse and interconnected; a time when digitalisation takes on a shape which we today perceive to be surreal; a time when motorcycling becomes an analogue and at the same time extraordinarily emotional experience. "The motorcycle provides my escape from everyday life. From the moment I climb on board, I experience nothing but absolute freedom – The Great Escape," says Edgar Heinrich, head of design at BMW Motorrad Together with his design team, Edgar Heinrich drafted this future scenario and designed the BMW Motorrad VISION NEXT vision vehicle based on that. "When we develop a motorcycle, we are usually thinking around five to ten years in the future. So taking a look further into the future was especially exciting for us and highly appealing," Edgar Heinrich paints the picture. Designers are assuming that in 20 years, most vehicles will be driving around autonomously. Life will more often take place in urban environments and be organised by digital services. More and more digitalised, more and more interconnected, more and more automated. This thought made it clear what importance will be attached to analogue islands which give humans back that feeling of freedom. Freedom means experiencing the environment with all your senses, and feeling centrifugal forces, acceleration and the wind. Ideally without a helmet or protective clothing. And with the BMW Motorrad VISION NEXT 100, you don't need this any more either. Because the "digital companion" – a functional unit consisting of motorcycle and our own version of rider's equipment – ensures a high degree of safety. The digital companion acts imperceptibly in the background and always intervenes when required or desired. "It was important to us that the analogue riding experience would remain undisturbed. The display and operating concept acts so discreetly that it creates a natural and familiar movement," explains Holger Hampf, head of design, customer experience, at the BMW Group.
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