Rolls Royce Vision Self Driving Car First Commercial World Premiere - 2017 NCR

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Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the Rolls-Royce Phantom Serenity, the Rolls-Royce Vision designers used the symbol of ultimate elegance – silk – to clothe the Rolls-Royce Vision sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed in the Rolls-Royce Vision Interior, and from which they command.
A final sensual touchpoint within the Rolls-Royce Vision Interior cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our Rolls-Royce Vision Interior passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.
This sense of Rolls-Royce Vision Interior space is accentuated as our passengers’ view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100 interior, “All the world's a stage, and all the men and women merely players…”. Should they choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the Rolls-Royce Vision Interior cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while as they relax in the Rolls-Royce Vision Interior. Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury in the Rolls-Royce Vision Interior. “Rolls-Royce design today is the epitome of elegance,” Taylor comments, “and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless.”
The Grand Arrival. Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside of the Rolls-Royce Interior. Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner. This truth is reflected in the most dramatic aspect of the Rolls-Royce VISION NEXT 100 interior – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.
The Rolls-Royce VISION NEXT 100
Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. The Rolls-Royce Vision designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:
• The Rolls-Royce Personal Vision
• The Rolls-Royce Effortless Journey
• The Rolls-Royce Grand Sanctuary
• The Rolls-Royce Grand Arrival
The Personal Rolls-Royce Vision.
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. The Rolls-Royce Vision future customer will commission his or her own concept. Grand Sanctuary and the Rolls-Royce Vision Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100. Rolls-Royce Vision Next 100 World Premier of the new Rolls-Royce concept car and the first Rolls Royce self driving car / Rolls-Royce autonomous car with a sofa for a seat and electric drive. Rolls-Royce Vision wiki