TOYOTA C-HR - TOYOTA CROSSOVER C-HR THE NEW TOYOTA SUV - 2017 NCR TV HD

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Toyota C-HR – First Reveal of New Crossover’s Sophisticated Interior Design
'The C-HR gives Toyota a powerful new presence in the growing C crossover segment. It is intended to spearhead a new movement within its segment -to create a new frontier. That's why we decided it had to be unique: with its own personality, full of originality.'
Kazuhiko Isawa, Chief Designer C-HR. DESIGNED to stand out both within the Toyota line-up and in its segment, the all-new C-HR – or Coupé High-Rider - represents Akio Toyoda’s determination to allow greater stylistic freedom and promote engineering creativity in order to achieve eye-catching designs and enhanced driving pleasure. The Toyota C-HR remains remarkably true to the general features of the concept-cars that attracted so much public attention in Paris in 2014 and in Frankfurt in 2015. Its coupe-like lines are a testimony to the resolve of its designers to create a style that stands out in the Toyota range, and to establish a new direction amongst mid-sized crossovers.With the C-HR, Toyota targets a clear and singular customer profile. Predominantly driven by emotional considerations, these customers want individuality, and to be the first to try new experiences and products. Style and quality are essential considerations in any purchase they make, and the car is an extension of their personality.
A New Design Direction for the Crossover Segment'Crossover users want something special, something that a traditional SUV cannot offer. They want a high driving position, but they don’t want the boxy shape of an off-roader. And they also want an agile driving feel. With the C-HR, we are trying to introduce a new value into the C crossover market, and that newness comes from SUV robustness and strength. But we're not trying to make an SUV that's dynamic, rather, a dynamic vehicle with SUV-like properties.'
Sophisticated Interior Design with Outstanding Sensory Quality
'Our aim as Toyota's European design centre was to deliver a unique style – modern and sensual at the same time. The uniqueness of the C-HR's interior design is based on a stable structure with 'Emotional Surfaces' and 'Innovative Details'.
These key features provided us with the opportunity to approach the design with a fresh perspective. As a result, the C-HR showcases the emotional appeal of Toyota's interiors of the future.'
Alexandre Gommier, ED2 Design Centre

A new departure for Toyota, the interior styling represents a new 'Sensual Tech' design concept combining high-tech functionality with a sensual and fashionable style. It embodies a driver focused area within an airy, expansive cabin space.

'The European Sensory Quality team has already worked on various facelifts of existing models, but this is the first time that we were tasked with an entirely new model, so a lot depends on the success of the
C-HR. The designers at ED2 did such a good job, we had to ensure that their concept made it to production with the right finishing.
Equipment Levels to Suit the Most Demanding Customers
Reflecting the demands of its target customer, the Toyota C-HR can be equipped with a wide variety of features.

As part of Toyota’s commitment to democratise advanced safety equipment, Toyota Safety Sense is standard across the range. The system includes a Pre-Collision System (including Pedestrian Recognition), Adaptive Cruise Control, Lane Departure Alert with steering control, Automatic High Beam and Road Sign Assist (Road Sign Assist is not available on the entry grade).
Concert Hall Sound
Providing the ultimate in sound reproduction in the C crossover segment, the new C-HR may be equipped with a tailor-made JBL premium audio system comprising an 8-channel, 576 Watt stereo amplifier and 9-speakers, including two newly patented acoustic JBL wave guides, known as horn tweeters.
State of the Art Powertrains
The Toyota C-HR is equipped with an engine-range that is designed to deliver exactly the fluent, engaging driving behaviour that its customers are looking for. This is most powerfully expressed by the segment-unique, range-topping, full hybrid version, the intrinsic characteristics of which guarantee a smooth, jolt-free ride.

Fitted with the latest-generation hybrid power plant, the C-HR generates CO2 emissions as low as 85 g/km – a figure unrivalled within its segment – and returns combined fuel consumption of only 3.7 l/100 km.