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Bulgari (Italian pronunciation: [ˈbulɡari]) is an Italian jewelry and luxury goods brand that produces and markets several product lines including jewelry, watches, fragrances, accessories, and hotels.In the beginning of 2001. Bulgari Spa formed a joint venture with Luxury Group - the Luxury Division of Marriott International which also manages The Ritz-Carlton Hotel Company, L.L.C. to launch a new luxury hotel brand, Bulgari Hotels & Resorts. Bulgari opened its first hotel in Milan in 2004, a resort in Bali in 2006, followed by a hotel in London in 2012, with a further hotel scheduled to open in Shanghai[9] in 2015. In 2011, Bulgari Bali has been chosen by the readers of Smart Travel Asia magazine as number-2 of top places to stay in Asia.[10]Bulgari jewelry design is distinctive and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, architectural designs combining large and weighty gold links with interlocking steel. Bulgari is also famous for colored stones, especially sapphires mixed in unique formats. Genuine Bulgari watches have a unique serial number that is registered with the company.Bulgari relies on a distribution network of about 300 stores, located in the most exclusive shopping areas in the world. The largest Bulgari store in the world is the 10-story Bulgari Ginza Tower in Tokyo, 940 square meters of retail floor space, including a restaurant and lounge bar.North American Bulgari boutiques and distributors are found in Aspen, Atlanta, Beverly Hills, Bal Harbour, Boca Raton, Bethesda - (Chevy Chase), Charlotte, Chicago, Costa Mesa, Dallas, Honolulu, Houston, New York, Las Vegas, Los Angeles, Mexico City, Cabo San Lucas. Mx, Montreal, Palm Beach, San Francisco, Short Hills, and Scottsdale, Arizona.[11]South American Bulgari distributors are found in Lima, Bogotá, São Paulo, Margarita island & Quito.The company's Swiss subsidiary, Bulgari Haute Horlogerie SA, is responsible for Bulgari watch production. It was founded in 1980 and is headquartered in Neuchâtel. Bulgari Haute Horlogerie SA employs about 500 people.Bulgari develops its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bulgari watch collection comprises the following lines: Bulgari-Bulgari, Sotirio-Bulgari, Assioma, Astrale, Serpenti B.Zero1, Daniel Roth, Rettangolo, Ergon, Gérald Genta, Serpenti and Diagono and Octo-.At BaselWorld 2006, Bulgari unveiled the complicated Assioma Multi Complication watch, equipped with tourbillon, perpetual calendar and second time zone.[12]Between 2009 and 2011, Bulgari donated 13 million Euros to Save The Children. By the end of 2011 the partnership was renewed. So far the donation has directly reached 334,101 children, trained 9,899 teachers and provided rehabilitation activities in 206 schools.