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FCA Canada: 2017 Ram 1500 Earns Triple Crown, Again Winning Canadian Truck King ChallengeFor the third time in a row, Ram 1500 won both the ½-ton truck category and the overall Canadian Truck King title, based on points and votes amassed amongst 11 entriesPowered by the award-winning 5.7-litre HEMI® V-8, Ram 1500 retains its Canadian Truck King title despite renewed competitionRam 2500, powered by the award-winning Cummins Turbo Diesel, won the ¾-ton categoryNow in its 10th year, Canadian Truck King Challenge is an established, multi-day, third-party testing event of pickup trucks and commercial vehiclesRam Trucks are Canada’s longest-lasting line of pickups and the fastest-growing truck brand in Canada From a base in Kawartha Lakes, Ontario, a group of seven expert judges from across Canada – with over 200 years of combined truck testing experience – put all of the entrants through intensive, real-world evaluations over almost 4,000 km, with a focus on capability, fuel consumption and features. Testing included up to 1,814 kg (4,000 lbs.) of payload hauling, 6,803 kg (15,000 lbs.) of towing and assessing off-road capability.
The 2017 Ram 1500 earned the ½-ton and overall Canadian Truck King Challenge titles by outscoring the 10 other entered pickups – from mid-size to one-ton full-size – and including new and refreshed competitors.Claiming the crown again marks a three-time Truck King win for Ram 1500. In the two previous competitions, Ram 1500s powered by the segment-exclusive 3.0-litre EcoDiesel V-6 engine were entered. For 2017, Ram Truck Canada was asked to enter its volume model: a Ram 1500 Crew Cab Sport 4x4, powered by the 5.7-litre HEMI® V-8, a six-time winner of Ward’s Automotive “10 Best Engines.” This time, the HEMI-powered 1500 overcame a trio of all-new or refreshed light-duty half-ton rivals.Further, the heavy-duty Ram 2500 also earned the number-one spot in the 3/4-ton category of the Canadian Truck King Challenge. Powered by the 6.7-litre Cummins Turbo Diesel engine, it is already part of Canada’s best-selling line of diesel pickups and won the segment over an all-new competitor.
“Seeing Ram 1500 take the overall crown at the Canadian Truck King Challenge for a record third time is an incredible endorsement of its breath of capability and class-exclusive features,” said Reid Bigland, President and CEO, FCA Canada. “The pickup truck segments are incredibly competitive. Truck King’s real-world, seven-person evaluation shows Canadians the best of the breed and we’re honoured that Ram 1500 is again on top, with Ram 2500 winning its category strongly as well.”
Ram Trucks are Canada’s longest-lasting line of pickups and the fastest-growing truck brand in the country. The Ram 1500 is the most fuel efficient full-size pickup ever with fuel economy as good as 8.0 L/100 km (35 mpg) highway when equipped with the 3.0L EcoDiesel V-6, and offers class-exclusive features like the available Active-Level™ Four-Corner Air Suspension and RamBox® Cargo Management System.
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