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2016 New Buick Cascada Convertible Sexy Commercial - 2017 NCR TV HD

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Buick knows that sometimes it’s more fun to drop your top—hence the Cascada, its new four-seat convertible. Basically it’s a Verano under the skin, although no sheetmetal is shared. Power is provided by a 1.6-liter turbo four that makes 200 hp; front-wheel drive and a six-speed automatic are standard. The fabric soft top can retract in just 17 seconds and at speeds of up to 31 mph. Trunk space is 13.4 cu ft with the top up and 9.8 with the top down. The Cascada goes on sale in early 2016.
The Buick Cascada is another rare type of marketing campaign: The car as marketing. Sure, there will be advertisements for it, but the car itself is an advertisement for Buick. An inordinate number of the brand’s 223,055 U.S. sales last year were in the Midwest. Get too far outside of the home turf, and sales slow to a trickle. It won’t surprise you to know that none of the largest convertible markets in the U.S. are in the Midwest. So as much as the Cascada exists to bolster Buick’s sales numbers, the brand’s marketers don’t expect all of the additional sales to be Cascadas. They’re just as excited about the number of people they hope will come into the showroom to check out the convertible and then drive home in a new LaCrosse or an Enclave.
Buick took only the biggest gasoline one, a 1.6-liter turbocharged four-cylinder with a single turbocharger, then juiced it further. It makes 200 horsepower and, in overboost mode, 221 lb-ft of torque (207 lb-ft nominally). Twenty pounds per horsepower is a spec you won’t find anywhere outside of the heavy-duty-pickup realm, and the Cascada accelerates like the last diesel dualie Ram we tested. Between the Cascada’s approximately 8.4-second plod to 60 mph and the Encore’s 9.3, Buick might have the slowest per-capita lineup of any brand in the United States. The leisurely acceleration makes the HiPer Strut—the primary purpose of which is to combat torque steer—look more like a marketing move than an engineering priority. The 1.6 may be slow, but it’s perfectly smooth, and its soundtrack is never strained. A six-speed automatic is the only transmission choice; it is similarly relaxed and unobtrusive.
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