天下雜誌video製作
採訪撰稿/洪雅芳 攝影/林明煌 剪接/林有成
『台灣品牌要贊助一個國家隊,怎麼這麼難?』-陳庶榮 勝利體育總經理台灣羽球品牌勝利體育,初期以代工起家,為了轉型打品牌,為了要打進高端市場,捧著錢上門贊助各國的國家隊,卻四處碰壁。因為不服輸,讓勝利2009年韓國隊的標案上,硬是打敗羽球霸主日本品牌,一舉拿下排名世界第二韓國隊的贊助權,他們怎麼做的?今年里約奧運超過七個國家,20位頂尖選手,手拿台灣球拍! 立刻追蹤最新相關影音:
採訪撰稿/洪雅芳 攝影/林明煌 剪接/林有成
『台灣品牌要贊助一個國家隊,怎麼這麼難?』-陳庶榮 勝利體育總經理台灣羽球品牌勝利體育,初期以代工起家,為了轉型打品牌,為了要打進高端市場,捧著錢上門贊助各國的國家隊,卻四處碰壁。因為不服輸,讓勝利2009年韓國隊的標案上,硬是打敗羽球霸主日本品牌,一舉拿下排名世界第二韓國隊的贊助權,他們怎麼做的?今年里約奧運超過七個國家,20位頂尖選手,手拿台灣球拍! 立刻追蹤最新相關影音:
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- 天赋- Talent
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