《消费主张》是央视《生活》栏目改版后的财经频道全新推出的消费节目。它将关注消费生活领域的动态变化,为广大消费者提供有价值的资讯、观点和判断依据。它在引领消费潮流的同时,做中国消费市场的守护者。《消费主张》以体验性、调查性、故事性为栏目三大特点。体验将成为《消费主张》常设的形态。同时节目将通过网络问卷等多种途径提出针对市场现状的消费主张。
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